Being an eCommerce store owner, it is not only important to have good products in your store, but it is equally important to let potential customers know about your products. A marketing strategy is a long-term plan for your business to boost sales by understanding the needs of customers and creating a distinct and sustainable competitive advantage. Let’s see how this can be achieved with the help of the top 6 effective marketing strategies. 

1. Social media marketing 

Brands are focused on growing their eCommerce business on the most popular social networks that connect with a broader target audience. Here are three essential types of social media marketing campaigns to consider. 

You can use any of the following social networks for social media advertising; 

Facebook Ads 

Instagram Ads 

Pinterest Ads 

Twitter Ads etc. 

Facebook and Instagram have also created an ecosystem that allows online users to find products in their newsfeed. It is called social commerce. The networks gather the data like your search queries. Based on these queries, the user sees Facebook Ads related to the product category. The user can navigate the product without redirecting from the network. 

2. Email marketing 

When done right, emails can result in greater conversions. An email should be contextual, personalised, and engaging. Focus on the promotional campaign by targeting on: 

(i). Post-purchase/ follow-up

Sending a post-purchase email will help you establish a strong rapport with the customers and keep them coming back. It works well to increase future orders.

(ii). Abandoned shopping cart

An email sent to clients who have abandoned their shopping carts reminds them that a purchase is pending on the customer’s end. It's a soft push that is desperately required for a successful checkout.

3. Content marketing 

For instance, blog posts, videos, and infographics are common ways to reach more customers online. Also known as inbound marketing, the customer comes to you and costs way less than outbound marketing. 

(i). Product page optimization 

Product pages should be clear, precise, and consist of product-driven keywords, including the product name. For instance, if you sell white chocolate, a Google search for “Alice's white chocolate” is more likely to produce product pages like yours if you do not add your brand name on it too. 

(ii). Relatable blog posts 

If you run a bakery, writing a blog about why customers should choose your Cake and Pastry Menu can attract more customers looking for a good bakery. Once your blog posts receive traffic, you can create new topics for the article. 

(iii). Product-related videos on YouTube 

The second-largest search engine, YouTube, brings tons of opportunities for the eCommerce store to captivate its audience with a video. For instance, a tutorial video showing the customer how to make the perfect chocolate cake will increase customer satisfaction and help to build long-term relationships with them. 

4. Search Engine Optimization (SEO) 

Search engine optimization makes your eCommerce store more visible on search engines like Google. Adding the keywords that a potential buyer uses to look for things online is what SEO is all about . The search engine displays the outcomes that are most relevant to the keyword entered by the user. If your content is SEO friendly, your website or product page will show up high in search results.

5. Influencer marketing 

A brand partners with an “influencer” who already has the attention and trust of your target audience, they can offer paid product endorsement that seems more personal to the customers. Thus, influencer marketing is a valuable tactic. 

Most commonly seen across social media, YouTube channels, and blog platforms, influencer marketing cost depends on the high-quality content and size of the social media followers.  Ecommerce brands can partner with influencers to boost brand awareness, gain larger followings or increase revenue.

6. Affiliate marketing 

The referrers or affiliates drive traffic to your online website and are for each sale they help make; they get paid. These influencers post on social media about using the product. This practice is fast becoming one of the fastest eCommerce trends. The good part is that merchants can decide their commission rates with a specific percentage of the sale price. Usually, the commission ranges from 5 - 30%.

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