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Product photos are important when it comes to selling products online. Humans are visual beings, we process information based on what we see. Studies show that people take in 80% of what they see and 20% of what they read. A good product photo shows the quality of your brand and builds trust in your customer. It is the fastest and most effective means of promoting your products.
There is a saying that a picture is worth a thousand words, so why not apply this to your online store.
Product photos are important when it comes to selling products online. Humans are visual beings, we process information based on what we see. Studies show that people take in 80% of what they see and 20% of what they read. A good product photo shows the quality of your brand and builds trust in your customer. It is the fastest and most effective means of promoting your products.
Though, it helps to improve sales, and are you leveraging its full potential to sell your product?
A study shows that 75% of buyers on any eCommerce make a buying decision based on product photos. Bad photos affect the brand quality and customer trust. When we deal with customers who see thousands of images, compelling images are essential to capture their attention within seconds.
For example, if a buyer is looking for particular apparel, they usually browse through the pictures. Then, view the product from all angles and visualize whether it would suit them or not.
The photo is the first thing that triggers the buying decision of the customer. A photo that presents the apparel in a good way, showing the right colors is important.
There are millions of products globally that might have the same features as yours. Show that your products are way more focused on detail and better than your competitors by using high-quality product images. This will help your customers understand your product in depth. This will make them trust your brand.
What if you don’t have a good product photo?
Boost sales and engagement with “enhanced” product photo
There are some tips you can follow to make your product photos better.
Shoot under good lighting. If you don’t have good lighting gear, try shooting outdoors during the daytime.
Always shoot with a simple background. It makes the subject pop.
Keep your phone or camera straight, if you are not a professional. It will definitely give a good shot of the product.
Make some adjustments with color and brightness.
Voila… you got your best shot.
If you feel this is difficult, try the Bluehour app. It will help you to get your best shot.
Good Photos, Good Sales.